FireUp is America's first careers platform exclusively dedicated to fire and forestry jobs, community, and well-being.
The problem.
Fire and forestry workers endure extreme conditions, risking their physical and mental health to make communities safe and landscapes resilient.
Coupled with housing insecurity and lack of pay parity, it can be challenging to sustain family-sustaining careers.
As a result, the fire and forestry industry is seeing a generational loss of skilled workers, exacerbating challenges with recruitment and retention at a time when a robust workforce is urgently needed to prepare for a fiery future.
Our mission is to create
a healthy, effective, and sustainable fire and forestry workforce.
We know what to do.
FireUp is reimagining the future of work, community, and well-being by centering whole person needs.
Our theory of change is that creating a worker-centered digital infrastructure of care will lead to a healthy, effective, and sustainable fire and forestry workforce.
We are democratizing access to opportunities, networks, and care services in ways that address persistent geographic, demographic, and industry silos.
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If you’d like to be part of the solution, sponsor our efforts to build a healthy, effective, and supported workforce.
By 2030, FireUp aims to connect over
1 million+ workers to:
100,000+
employers
10,000+
mentors
1,000+
well-being services
Explore our platform.
Get connected with opportunities, community, and well-being services matched to your unique journey.
About FireUp
FireUp is an initiative of Wonder Labs, a recognized thought partner in the fire and forestry industry since 2020.
As a social enterprise, Wonder Labs works for public benefit, by contributing expertise and creating value across policy, research, community, enterprise, and philanthropy.
FireUp directly responds to the federal Wildland Fire Mitigation and Management Commission’s workforce recommendations, research findings from Wonder Labs’ Living with Fire Design Challenge, and the lived experiences of people trying to navigate fire and forestry careers.
